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Strive to empower women and BIPOC minorities to reach their limitless potential through financial, health, and entrepreneurship-related articles and videos.
Thank you for visiting.
Strive to empower women and BIPOC minorities to reach their limitless potential through financial, health, and entrepreneurship-related articles and videos.
Thank you for visiting.
About Julie Taeko
An insatiably curious, proactive, open-minded, and analytical marketing manager, I focus on understanding users' needs, and thinking outside of the box on how best to support them.
Presentations:
• Mistress of Ceremonies for a non-profit, fundraising gala with 300+ people in Silicon Valley
• Mistress of Ceremonies for a non-profit exhibit launch with 30+ city and state officials in San Francisco
• MARKETING o E-commerce o Influencer / Partnerships o Instagram and Social Media Marketing o Content Marketing o Digital Marketing Campaigns o Video Marketing o Writing, Copyediting o Webinars o Email Marketing (Marketo) o Google Analytics o A/B Testing o Demand Generation o SEO / SEM o HTML, CSS, JavaScript o Google Marketing Platform • PRODUCT o Product Positioning o Product Launches o Key Messages o Value Proposition • SALES o Sales Enablement Material o Salesforce, Outreach • EXTRA o Public Speaking o Project Management o Program Management o Business Professional Japanese o Global, Diverse Perspective o Diversity & Inclusion o Build Partnerships with Cross-Functional Teams
PRODUCT MARKETING MANAGER
· Defined and developed the 1st strategic customer marketing program internally with 23% open rates, and partnered with global team members in Sales, Product, and Account Management.
· Guided, oversaw, and project managed the strategic direction of our customer marketing campaign and created compelling sales collateral.
· Drove a systematic data augmentation project and managed audits of data flow, tracking, and delivery.
· Tested and optimized customer marketing program to continuously improve KPIs.
Women Entrepreneurs and Empowerment | Masters Degree in Economics at Kyoto University
• Presented to diverse audiences over 25 times at Kyoto University, Kyoto Institute of Technology, Senshu University in Tokyo, National Taiwan University (NTU), Hack Osaka, Japanese Government Scholarship Event for new MEXT Scholars, and University of San Francisco.
• Invited to write articles for Tokyo Slush Technology Conference (https://julietaeko.com/news/2017/4/19/arnaud-bonzom), the Diversity and Inclusion Conference at Copenhagen Business School for International Women's Day 2019 (https://julietaeko.com/news/2019/celebrating-diversity-and-difference), and Choice Women's Empowerment Conference in Tokyo (https://julietaeko.com/news/2018/the-choice).
• Interviewed 19 women entrepreneurs in Japan and published all of their stories on my website (https://julietaeko.com/entrepreneurs) and Women 2.0 (https://you.women2.com/wisdom-from-founder-of-women-2-0-shaherose-charania-cfc5ad3e3921).
• Interviewed 14 women entrepreneurs in Denmark and produced a comprehensive Masters Thesis titled: A Comparative Study of Danish and Japanese Women Entrepreneurs.
• Researched and wrote articles about Diversity and Inclusion (https://julietaeko.com/news/2018/diversity-and-inclusion), women’s empowerment (https://julietaeko.com/news/2019/celebrating-diversity-and-difference), and the importance of developing self-confidence (https://julietaeko.com/news/confidence-code).
• Single-handedly spearheaded two Silicon Valley tours with Japanese professors, businessmen, and students in the summers of 2017 (https://julietaeko.com/news/2016/10/22/startup-life-in-silicon-valley) and 2018 (https://julietaeko.com/news/2017/silicon-valleys-top-technology-companies).
Corporate Marketing Manager at Selligent
B2B startup with global, email marketing SAAS platform.
• Wrote, edited, and managed blogs, case studies, sales collateral, sales enablement materials, messaging guides, executive summaries, product data sheets, press releases, user personas, and more. Generated 50% of leads through gated content.
• Developed an editorial calendar from scratch and made it accessible to 400+ people internally. Wrote company-wide emails to 400+ employees 2x a month to share victories, and latest content.
• Drove global, cross-functional collaboration efforts to effectively combine disparate content with new branding, post M&A. Praised by the CEO on multiple occasions for accomplishing a major website revamp in only 1 month.
• Managed summer intern, external content writers, and internal content producers.
Associate Corporate Marketing Manager at Equilar
B2B startup in executive recruitment and compensation software.
• Spearheaded the creation of the company’s mission and vision statements, earning buy-in from executives and the entire company.
• Headed rebranding and re-organization of content into an easily searchable, comprehensive, and simplified Knowledge Center.
• Led content management with an editorial calendar that aligned content with company products. Developed SEO best practices and launched SEO-optimized, evergreen content on new landing pages.
• Launched the 1st Executive Compensation blog. Lead strategy, design, content production, messaging guides, target audience personas, social media blasts, SEO writing guidelines, and QA. Received 3 media mentions.
Content Manager at Small World Social
B2B startup with a customizable, e-learning platform.
• By executing extensive research, creating user-centered content, with a detailed user flow of Electronic Medical Records, our company was awarded a multi-million dollar client.
• Managed multi-million dollar client accounts by guiding them through product development, proactively following-up, developing timetables, setting deadlines, and conducting meticulous project management. Increased project revenue by $150K.
• Developed web and print assets such as blogs, case studies, data sheets, training materials, user guide manuals, user stories, buyer personas, best practice research, video scripts, course outlines, and executive summaries.
Patent Team Legal Assistant at Google, Inc.
• Pitched, presented, and trained patent team on an alternative patent prosecution system, resulting in a new way of protecting ideas.
• Successfully trained and guided 100+ patent law firm vendors through complex, patent management databases. Wrote a functional specifications technical document for a database redesign project.