Blog Post (Press Release Style) Announcing a New Tagline for a Cutting-Edge Remote Logistics Startup
Silicon Valley Startup Phantom Auto Launches its New Tagline: “Drive Your Logistics with Remote Technology”
Silicon Valley startup, Phantom Auto, launched a new tagline as part of a broader branding initiative to align itself with customers’ changing needs.
The new tagline is “Drive your logistics with remote technology.” It was born as a result of a strong desire to empathize with customers. “The new tagline is meant to capture the essence of our customers’ needs,” Katz said. “With our proprietary remote technology, operations managers have the ability to access a more diverse labor force, improve quality, and efficiency.”
In a recent Forbes article, Phantom Auto’s technology was featured as an innovative solution for the overall labor shortage. Not only does the technology decouple labor from location, but it also enables “highly-trained operators to remotely monitor, remotely assist, and remotely operate fleets of unmanned vehicles from thousands of miles away,” explained Katz. This means that it's possible to operate forklifts, warehouse yard trucks and delivery robots remotely from almost anywhere on Earth.
Brant Ring, CEO of international logistics company ITSConGobal, laid out the challenge of attracting people to take on jobs such as operating yard trucks, noting in an interview, “we are limited to the people that are already predisposed and inclined to do this kind of work and people that are inclined to do this kind of work have more attractive alternatives.”
The long hours, physical exertion, and inhospitable working conditions, are some of the reasons why there is an acute labor shortage within the logistics industry. With this technology, operations managers can offer an enticing alternative — remote operations in the comfort of a home or an office in any time zone. This enables more operational efficiencies and improves safety, making it a win-win for both operations managers and drivers.
Beyond expanding the potential labor force, Phantom Auto’s technology is known for its outstanding quality and safety. The industry’s safety standards for operating forklifts, warehouse yard trucks, and delivery robots is high. When drivers remotely operate vehicles with Phantom Auto’s technology, they routinely achieve the highest safety ratings.
With Phantom Auto’s cutting-edge remote technology, operations managers can improve the safety, quality, and efficiency across their supply chain. The new tagline of “Drive your logistics with remote technology” will better serve customers such as Michael Newcity, Chief Innovation Officer of ArcBest and President at Arcbest Technologies. “Phantom’s solutions are a game-changer for the entire logistics industry,” Newcity explained.