What are the differentiating factors among women entrepreneurs in more gender-equal societies such as Denmark versus less gender-equal societies such as Japan? The two countries were chosen for their opposite rankings in terms of gender equality, a healthy entrepreneurial ecosystem, and rates of women's entrepreneurship. The objective of this paper is to understand the differences that exist among women entrepreneurs in countries that are more gender-equal like Denmark or less gender-equal such as Japan, and how living in a gender-equal society or not, affects the experiences of women entrepreneurs.